AW/16 Style Goals | inTU Victoria Centre – John Lewis

In case you didn’t know, its now Autumn and I guarantee your Instagram feed features a few photos of flavescent leaves, blanket scarves and cups of cocoa already but I’m here to tell you how to style it all out this Autumn with thanks to John Lewis and inTu Victoria Centre.


It’s become a bit of a tradition after the success of last years AW16 fashion event for the shopping centre to showcase the resident brands seasonal supplies in ultra cool catwalk style and I have always been there, in the front row, snapping away and taking in all the fashion inspo being thrown at me, virtually bleeding my bank balance dry in my head and jotting down the right words to describe each and every garment. This year’s A/W trend is somewhat different. We had the pleasure of seeing the newest collaboration between John Lewis and Modern Rarity before anyone else and oh my, are they the prettiest little collection of clothing. Its all the C’s; cool, calm, collected, casual, crisp, clean and very camel. The colours are monotonous but very flattering and they harmonise superbly with each other. A mixture of black, white and grey – right up my street. I am loving monochrome already this season and the new Modern Rarity collection has heightened my love for it even more. Albeit, the garments will require some savings to purchase with the cheapest item being £75 and teetering on the £1K mark for the most expensive. Nonetheless, they are beautiful and of the highest quality in both material and manufacture.

Jumper – £190 // Asymmetric Shirt – £120 // Cigarette Trousers – £100

Jumper – £75 // Skirt – £90

Coat – £325 // Blouse – £90 // Leather Trousers – £200

Coatigan – £100 // Blouse – £90 // Sequin Skirt – £120


And that, is Modern Rarity; luxury livery, deluxe dress, premium panoply. A fresh collection of modern tailoring meets contemporary style with luxurious fabrics, exclusive prints and limited edition pieces such as the collaboration with Levi Palmer & Matthew Harding.

A quote from Iain Ewing, Womenswear Design Manager.

“We wanted to create something that felt quite precious – that’s where the ‘rarity’ part came from. We wanted something that people could buy, keep and wear again and again. It’s a very modern range and a modern way of dressing.”

You can read Iain’s full interview here. All items can be found in store in John Lewis or online here.

My favourite garment of the show has to be the gorgeous camel collar coat. It was the perfect fit, length and colour and I wish I could have walked away with it there and then. At £325, it is certainly an investment piece but one I know that will be a timeless addition and will remain on trend for years to come. Not to mention how warm it would keep me in the winter months.


After grabbing a Melon Refresher cocktail from the Thaikhun stand and a couple of satay skewers, we were treated to a few extras such as a beauty tour around the vicinity of the autumnal themed box featuring brands based in the Boots store; Benefit Cosmetics, Estee Lauder, Liz Earle and Clarins gave us seasonal skincare tips and a sneak peek of all the newbies that will be gracing the shelves come October. The new Modern Muse Nuit perfume by Estee Lauder is just stunning and I need to get my hands on one when they launch. I left with ‘brows on fleek’ thanks to Benefit High Brow and with a super sassy scent thanks to Estee Lauder.



Super+SuperHQ had a stand at the event for all of us bloggers to get involved with. We were given the opportunity to make our own flower crown from an array of rose gold, dusky pink and ivy green flora and fauna, not forgetting the glitter and pearls! I felt like an autumn fairy wearing mine and really enjoyed creating it, something just for me, by me. It’s a wonderful idea and learning that she runs workshops in the local area has me thinking about heading along to make more pretty things.

The traditional selfie featuring Shannon from Life In The Fashion Lanee

After a number of selfies and the reveal of the Benefit Giveaway winners, it was time to head home so I could organise my AW16 wardrobe. Upon leaving, we were gifted with a lovely goodie bag courtesy of the pastel pretty store of Sostrene Grene (thanks guys!).

A huge thank you to inTU Victoria Centre, Nottingham and Cartwright Communications for organising and hosting the event. I certainly felt like a VIB and really appreciate the time and effort that went into it.


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